Originated in 1981, Red Bull quickly became a successful and popular energy drink in its home country of Thailand. In 1987, Red Bull broke into international market, creating a totally new product category. From the very first can sold until today, Red Bull has been energizing and inspiring people in more than 167 countries, being the leading energizer all over the world.

Red Bull continues to authenticate its leading reputation by strengthening the human body and vitalizing the human spirit and determination. The world famous energy drink officially entered Vietnam in 1999. Over almost 20 years of empowering Vietnam with international quality, in the journey of helping people exploring their potential power, Red Bull inspires them to conquer all the challenges and achieve their goals with the spirit “Dare to conquer your goal”.